The Challenge: How to incorporate personal training, and Muay Thai (Martial Arts) into a logo? I started by researching the art of Muay Thai and was blown away with the shear strength and power that these fighters had. Referred to as “The Art of Eight Limbs” I really wanted to incorporate this somehow in the design – more of in a subtle way.

The client had come with concepts and ideas but I wanted to push it further. By using the large strong X within the company name as the grounding force of the logo, I was able to incorporate the 8 points as the ‘eight limbs’ – hands, elbows, knees and feet, and in turn combine the overall strength of the clients background and the company logo and driving force.

The graphics and theming of the business cards, with the wet leather background, are worked through into the website graphics.

Double sided business card design