I have always wished to encourage open lines of communication with my clients. Here lies our footprint to an honest & direct relationship that can only but lead to better creative outcomes.

“Don’t Make Assumptions. Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life.” Miguel Angel Ruiz

Knowledge, communication, open & honest conversations!

Often we find ourselves in a situation that feels uncomfortable, where we wish people/clients would just ‘know’ what we are all about and ‘get’ the process. But sometimes assumptions happen on both sides of the table. The aim is to let this not faze us and move forward to keep the lines of communication open and free. It can only make a job run smoother with a greater outcome; one that will eventuate in more work and greater word of mouth referrals.

jenious’ 5 tips for keeping it real with your clients:

#1. Ask lots of questions straight up

Be inquisitive, detail orientated and open.

#2. Industry expertise, creativity and trust have a stronger influence than price alone.

Allow you client to get to know you. Build the relationship from the start as this means more than the almighty $

#3. Do what you do well

Don’t allow the assumption that you know all when you don’t. Offer solutions and discuss outcomes that are within your means.

#4. Keep your client in the loop

Be honest and clear of your intentions throughout the whole process; changes to the scope, schedule and fees before moving forward.

#5. Be prepared to ask the tough questions

The competition and budget. Just do it strategically and professionally.


Assuming can lead to dangerous areas of design & ultimately business. Don’t go there! Never assume… build & sustain strong relationships and good design practices…. then go forth and conquer!

* read more on this topic: http://99u.com/articles/23685/the-5-assumptions-that-sabotage-client-work