This corporate organization came to me to assist with reworking their current line of event marketing material. Over time the project worked itself back to the beginning with an overhaul of their existing logo.
The sense of ‘engaging’ with their customers needed to be continued in their logo, and continuing the use of the ‘eye’ from their previous branding was brought over but modernized so as it was more of a stylized visual element.
Stationary – membership forms and business card design
A style guide was created which included how the logo could be used, the colours that needed to be consistent across the board in their new powerpoint presentations, and all correspondence both internal & externally. Since migration they have also had their website updated which holds all the event material that Jenious has developed for them. [www.smithink2020.com]