It is interesting when a company come to you with a real specific idea of what their logo is to be. Of course you wish to provide them with this, although sometimes my gut feeling tells me that they really needed to be persuaded gently in another direction. Initial brief and direction was to show a global sense of their company, but when I met the amazing group of ladies starting this business I really felt that it needed to showcase ‘them’ more, and the name!
Below are the 4 original concepts that were supplied; where I threw in #3 as a more feminine and ‘Sassy’ feeling logo. It had movement and grace about it that I wanted to put forward to the team… and funnily enough this was their final choice. Great outcome all round!
Original concepts – 4 x concepts where delivered.
Jenious print managed a range of stationary including letterheads, business cards, sticky note pad, with compliment slips, and also a company a Christmas card.