A long standing client has recently allowed me the chance to begin my appreciation with the beauty of the infographic.
According to trusty Wikipedia the definition of an infographic is: “…graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualisation, information design or information architecture“
These case studies for my client IsoPro have been produced to be viewed online for exactly the above purpose: to bring meaning to ‘data’ in a visual form. A great way to make ‘less text’ which is much more appealing these days with peoples attention spans or the ease of readability on screen.