A flashback to my packaging days at Siemens helped me conquer this project with finesse!
Getting ones head around something that is 3D while working with a 2D brain can get a little challenging, but I think that this project has proved my worth.
The brief was specific and involved:
2. Appealing to age range from youth – elderly.
3. Rebuts the issue of: Is it a game only for horsy people, just about horses?
What is the message we're trying to get across?
There was a fair bit of design work that had already been done (by a previous designer, which can bring more challenges; I am very particular about the way I work and the quality of artwork so a lot of things needed to be “tweaked”). But overall the entire design needed to be pulled together to have consistency and flow with all aspects of the packaging: image quality, fonts, colours, layout and flow!
I think the final artwork and testimonial says it all really! Pat on the back for me!
Job well done!
I’ve always believed the best way to test if someone is as good as they say, or their testimonials suggest, is to put them under pressure. This we did with Jen. We asked her to help kick that winning goal on grand final day when she’d only been handed the ball (the project) one week before the grand final. Touch down Jen. Thanks for being on our team. We couldn’t have done it without you.