Often a client makes their way into the jenious inbox that is perfect for the time and place they arrive. This was certainly the case with Grainger & May.
A company that designed and made practical and ‘attractive’ hospital gowns for those that have to endure them. The client had a specific vision for her new look and I really wanted to make this something special and have relevance to her rather than the gowns themselves. Thus the purple butterfly was born.
The brief entailed: portray a sense of style and ‘gentle’ in its presence.