Just to keep things ever changing jenious received a request to recreate the branding for a contracting company. They needed their brand to stand out from the crowd from other Electrical Excavators – no use of diggers, trucks or other please!
The aim was to create a logo that would be able to be used on its own as a single graphic entity, and still have the connection with the text that viewers would visually associate with. There was no real specific brief for this project.
Business Units – how they will work with the logo, fonts & colours
The company then asked me to continue and work on the stationary, business cards and email footers designs.