From little things big things grow! Continuing on our school journey with a brand new school – ANZAC Park Public School

A new school has emerged on the North Shore in Sydney and jenious is proud to be a contributor to the branding for ANZAC Park Public School. Its super duper exciting to see how things grow from a simple concept of an idea in our creative brains, that then gets spread to the masses as an amazing element of learning & growing.

THE BRIEF:
Target Audience ~ Principals, teaching staff, students, their families and community.
Key Message ~ A new school built on innovative modern learning with flexible learning spaces while learning together. Importance of reference to the historical element of the area, name and spirit of ANZAC.

THE SCHOOLS’ VISION:
Aspire, Innovate, Achieve ~ Outstanding opportunities for all students through excellence and innovation.

Our aim was to create a non-traditional crest that embodied the elements of Australia and the ANZACs, while also combining the themes of strength, courage, and learning. Taking from the schools surrounds starting with the street name (Anzac Avenue) the ANZAC memorial across the road, including rows of turpentine and gum trees in bloom. Colours needed to be kept as black, red and white – which had already been decided for the uniforms.

There is always a beginning to the story.

Here are the initial concepts and then how the brand evolved:

The final logo presented within letterheads:

The School Uniforms – kindergarden

The school newsletter:

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After some time spent forming a great relationship with the guys @ The Paper Company, jenious was rewarded with the opportunity to start working on a rebrand… whoohooo!

Time to get our hands on creating a fresh new look for the company. It was our chance to ‘Keep your business YOUR business’ in professional style. It needed to be fresh, clean and represent recycling without too much cliche.

THE PROJECT INCLUDED: Logo, Business Cards, Letterhead templates, stickers for the bins, Brochures, Vehicle Signage, Email Campaigns.

Business cards

A4 brochure continuing the look and feel.

Truck signage mockups. Currently being used on smaller trucks. Look out for them on the roads!

Email campaigns via mailchimp

Website created by the guys at Pixelfish using jenious branding.

Other items of interest:

1. More on the email campaigns

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Logos that literally shine and have true meaning for the client is so very important to us. jenious created a brand that represents not only the vision of the owner but also the essence of herself in one simple symbol of light & abundance.

A ‘Lighthouse’ ~ noun: strength, guidance and safe harbor

Stationary set; includes letterhead, business cards, gift vouchers, and stamps.

Monthly newsletter template created in mail chimp for client to utilise.

Blackboard banner art.

Other items of interest:

1. Conversations with… Cherie Vernon
2. Creating e-newsletters and the like.

The post Creating a light house appeared first on Jenious.

How cool is it that there are schools in our hospitals? There to connect, learn and empower our children while they go through sometimes not very nice times in theirs lives.

After being approached by the ‘Royal North Shore Hospital School’ Principal, we knew this project was important, and was going to take some time to ‘get it right’. Encompassing all that they were and their overall vision was, was paramount to the end success of the logo.

THE BRIEF:
Target Audience ~ Principals, teaching staff, medical staff and agencies associated with NSW Department of Education Hospital Schools.
Key Message ~ We are in a collaborative partnership with parents, home, school, staff, volunteers, agencies and medical staff to ensure the very best educational wellbeing outcome for every child.

THE SCHOOLS’ VISION:
Connect, Learn, Empower ~ Our caring and compassionate team ensure a positive and engaging environment exists to support every student’s wellbeing.

Jenious’ aim was to look at the positive connection and links with 4 major roles: the child, the home, the staff, and the school itself. There should be elements of communication, linking, radiance, looking after each other, stability, nurturing, openness and joy. Colours were to be light, bring and happy.

There is always a beginning to the story.

Here are the initial concepts and then how the brand evolved:

A1 posters that sit outside the schools doors at the hospital, outlining their visions, purpose & goals as a team:

The final logo presented with business cards, letterheads & stationary sets:

The monthly school newsletter distribution internally within the hospital and to other hospital schools:

An internal invitation, set up in mail chimp as well as a poster, to showcase the launch of the school:

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Dealing with the stresses, anxiety and possible depression during the stages of pregnancy and beyond. Creating a brand identity for ‘From 2 to 3’ dug deep into my personal psyche more than I thought.

It really helps if you are able to tap into the business that you are designing for. From 2 to 3 was a client that enabled me to do just that. Connecting to a softer, nurturing marketing that needed to be given a big hug.

I love the way these designs have come together.

Total Package: Logo, Business Cards, Fridge Magnets, Facebook graphics, Website Graphics and Car signage.

The post Let’s Talk: From 2 to 3 appeared first on Jenious.

Ever wondered how to ‘build a support network when you have nobody you trust to support you?’ Well now you can. See how jenious was involved in this amazing campaign.

About a year ago now I was introduced to the fabulous Jen ‘The Jen-erator’ Harwood, who needed assistance with designing the cover for her upcoming book ‘The Greatness Principle’. Since then I have worked with Jen to produce this crazy amazing product that has grown into a world class book and range of extension products that continues to grow. I feel blessed and honoured to be a part of this, and the design outcomes that have come of our collaboration have inspired me and given meaning to what I do each day.

From working on the logo and ‘wheel’ graphics that run throughout the book to all the associated suite of products that make this range ‘great’ ~ the book, business cards, order forms, powerpoint slides, pop-up banners, cards, t-shirts, caps & party pack. Jen is now ready to present and show this to the masses. Go forth and be great!

{ Main image: Book Launch ~ 23 October, Geelong. GET YOUR TICKETS! }

{ The Greatness Principle book. Available Online }

{ Branding across the board – ready to promote: Business Cards, order form, book launch invite }

{ When Jen is presenting greatness she will have a powerpoint to match }

{ The range of Banners to be used at the launch, workshops and presentations. 2 x hero and 8 x investor pop-up banners }

{ As part of the series of products in the The Greatness Principle range, a box of Greatness Cards have been developed. Available to purchase! }

{ To celebrate your greatness with your ‘investors’ you can play along with The Great Party Pack. Available to purchase! }

Well, I can’t wait to watch this grow and be the great product it is destined to be. Find out more on social media

See other event work jenious has completed with Jen Harwod >>

Do you have an event you need marketing material for?

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Local tradesman brand to be seen and remembered! 

It’s always happy thoughts in the studio when a client comes to you with a plan, but is open to the design process. Here Aline Plumbing came with logo concepts and it was the role of jenious to use our skills to make the magic happen.

Making a tradesman stand out from all the rest with something fresh, eye catching and yet still professional and unique is always the driven intention. We love this design and how it works across the board from logo to business cards and vehicle signage. A perfect ‘water’ flow!

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Who doesn’t love a good coffee? Ok some people are strange and aren’t coffee lovers, but I was excited to have a local espresso bar on my list of clients!

To create a unique coffee brand that doesn’t have a bean or coffee cup on it was the ‘happy moment’ in my design day that day. The fact that a major coffee franchise (with bad coffee mind you) was across the road added to my excitment to really make this brand amazing!

The client came with a clear idea of what they wanted… a hand drawn sketch of what he wanted. Sometimes this can be tricky, but I was totally into the rough raw element that I could work with to create a unique brand that was definitely going to stand out from others… especially those across the road!

The initial client sketch which was a great source to start with… time for some Illustration drawing!

The workings in progress; concepts sent to the client for review.

The final product of ‘Loyalty Cards’. A great end result with a happy client.

The post Oliver’s Twist ~ the twist in the coffee appeared first on Jenious.

This brand needed SPARK! It needed a lift and to work for & reflect the company owner. Its current brand (to me) had no connection with the owner, so it was time to take hold and liven it up; so to speak.

Starting with the logo, we worked through the process of business cards, and then onto the company vehicle that now stands out in traffic so look out!

New Business Cards

Vehicle Signage (by APEX Signage)

The post Sparky Lady ~ No Bumcrack. No B.S. No B.O. appeared first on Jenious.

The discovery of a new brand came from a new source for jenious… Facebook (which I think is both amazing & exciting!). Life & Soul Insights needed to portray exactly what the name suggest… life & soul with a sense of feeling & essence.

The challenge with this brand was the interchanging aspect of its various names. Not only did it need to reflect the ‘life & soul’ it need to reflect the owner and have meaning to her.

Logo variations

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