You may not believe me when I say that less text and “stuff” has way more impact. White space is key for the eye to rest, breath and take in your message.

I know that we all have information to put out there, but with all that information out there that the world & our lives now pushes on us, the last thing we need is MORE STUFF IN OUR FACE! Its hard on the eyes, the brain and just quietly, our days! White space is SO important to even see the message that you are trying to convey.

MYTH: White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate, white space is an essential element in web design and “is to be regarded as an active element, not a passive background,” Jan Tschichold wrote in 1930.

I don’t mean just send out a white piece of paper with a few words, but really think about the content, your message and all simple elements to tell the story. There is other mediums out there that you can fill with information for ‘extra’ information; i.e. three little letters: ‘www’. Its about balance of elements – text, image, space.

Check out some of these examples from the big names:








So next time you send off a brief for a design just remember to think about your intention of your story and take a note out of the book of Coco Chanel who once said, “before leaving the house, a lady should look in the mirror and remove one accessory.” Less is more!


Other posts of interest

converse-designyourown  writtenvoice