Crazy isn’t it the names and jargon that each industry tends to hold onto and then ‘spew’ out and expect you to understand? Hopefully I can shed a little light on some of the terminology and expressions that us designers use, so even thought I try my best to ‘keep it real’, next time we talk we are on the same wavelength.
It can be a bit confusing I admit, but here are some terms and definitions (in layman’s terms) that will hopefully help make your day, and design process, a bit easier.
Pixels & resolution
All digital images are made of tiny squares called pixels.
Lets keep it really simple with 3 main points to consider:
1. Quality & Size.
2. Higher is ALWAYS Better.
3. Think Crisp & Clear!
More information: DPI & PPI explained
Rule of Thumb…
Print 300dpi (high)
Web 72dpi (low)
Avoid scaling images in size.
Avoid text in images. Designers can overlay your text for you!
Web images are low res and NOT suitable for printing.
Never supply images inserted into a word file.
When in doubt… ask!
Designers would rather you ask them if you are having trouble understanding the jargon that we put out there!
Email jenious to ask those questions! Happy to help!