Crazy isn’t it the names and jargon that each industry tends to hold onto and then ‘spew’ out and expect you to understand? Hopefully I can shed a little light on some of the terminology and expressions that us designers use, so even thought I try my best to ‘keep it real’, next time we talk we are on the same wavelength.

It can be a bit confusing I admit, but here are some terms and definitions (in layman’s terms) that will hopefully help make your day, and design process, a bit easier.

Pixels & resolution

All digital images are made of tiny squares called pixels.
Simply right?

Lets keep it really simple with 3 main points to consider:

1. Quality & Size.

The quality and size of an image is determined by the number of pixels per inch (PPI)*. This is the resolution of an image and is known as DPI (dots per inch, dots=pixels).

2. Higher is ALWAYS Better.

The higher the DPI*, the higher the quality of the image. You can think of it like a mosaic, the smaller and more numerous the tiles, the clearer the image..

3. Think Crisp & Clear!

Images for print output need to have a DPI of 300 or more in order to print clear and crisp. Images with lower resolution will print dull & fuzzy

More information: DPI & PPI explained

Rule of Thumb…

Standard Resolution:

Print 300dpi (high)

Web 72dpi (low)


Avoid scaling images in size.

Avoid text in images. Designers can overlay your text for you!

Web images are low res and NOT suitable for printing.

Never supply images inserted into a word file.

When in doubt… ask!

Designers would rather you ask them if you are having trouble understanding the jargon that we put out there!

Email jenious to ask those questions! Happy to help!